Conceptualising & telling Bark's story
Bark tells the story of a series of unique tails, or tales, and creates a community around people who adore dogs. The app provides a pet care service customised to dog personalities.
Bark is a digital meeting place that connects dog owners and sitters through the seven dog personalities, as identified by Hill’s Pet Nutrition. Through the app, a dog owner can set up a profile, hand pick pet sitters in their area suited to their dog’s personality, rate sitters, read reviews and share testimonials. Similarly, sitters can create a profile, choose which dog personality they are willing to care for, share Bark-related stories and write reviews. According to this information, the app then matches owners with sitters who ‘tagged’ the same dog personality.
Ideation post depicting one of the dog personalities
Ideation post depicting advertising the App
So, what was the goal when I created bark? It takes a message with a big idea to ensure the communication around a specific product or service is remembered, appreciated and stands out from the rest. People tend to remember stories better. Then, there is of course utilising good copywriting practices whilst trying to understand your target market better in order to influence their purchase decisions with your message.
Look! It's the copywriting & structure development of Bark ...
Key skills
Content strategy Ideation User-orientated design Digital copywriting
Copywriting Content design Advertising ATL Marketing Story development